There are decorative views and calls-to-action all over the place. In all of the screens of the app, there is simply too much visual activity. Unfortunately, I’m going to have to get a little harsh. – all accessible from a super-imposed basement menu that can only be invoked by tapping the hamburger button in the top left corner. There are many screens in the app – My Profile, Activity, Matches, etc. Their long-term satisfaction with your service depends upon the quality of their answers, so there’s a limit to how much sugar you can pile on that pill.Īfter the completion of the questionnaire, the user is shown what is the eHarmony app proper: In order for your customers to have a happy experience, you must first compel them to take a tedious and potentially embarrassing test. Imagine how difficult a design challenge this must be. The more honestly and thoroughly a user answers these questions, the more compatible her suggested matches will be. The questionnaire is the mission-critical component of eHarmony’s recommendation engine. Questions are interspersed with section dividers that help break up the monotony of the questions and encourage the user to keep going: There are dozens of questions, presented one at a time in a full-screen view: Upon first launch the user is guided through a lengthy questionnaire. I have three general recommendations:įor those unfamiliar with the eHarmony app, what follows is a brief description of the way it works. If there’s a theme to my critique, it’s ruthlessly eliminate confusion.
It was hard for me to decide where I should focus this review. It feels like three or four apps crammed into one. I think a high profile app like eHarmony would be a great example of how older companies can still have a clean and focused mobile product.
#E HARMONY APP HOW TO#
eHarmony has to figure out how to appeal to a younger crowd without undermining the personality questionnaire that is both a chore and the secret ingredient to eHarmony’s superior recommendations.Ĭhris Truman, an iOS engineer at eHarmony, bravely submitted their app for a Friday App Design Review. The typical eHarmony customer is looking for a potentially serious, long-term relationship. But that doesn’t mean that Tinder’s dating recommendations are better. Tinder’s app in particular is much more casual and fun than the eHarmony app. eHarmony’s patented Compatibility Matching System® allows eHarmony members to be matched with compatible persons with whom they are likely to enjoy a long-term relationship.ĮHarmony faces fresh competition from companies like OK Cupid and Tinder. Santa Monica-based eHarmony launched in the United States in 2000 and is now the #1 Trusted Relationship Services Provider in the USA. This week’s design review is of the eHarmony iPhone app, by the online dating service of the same name. I am also available to consult privately on your projects. If you’d like your app to be considered click here for more information. "We can sympathize because we have all been on bad dates in our lifetime.Every Friday I will post a detailed design review of an iOS app. "There are all sorts of reasons why people would want to get out of a date," eHarmony's Arvind Mishra tells Reuters. Using the Bad Date Rescue app gives you the benefit of not looking like a jerk while abiding by the "stupid niceties" of a first date. Or you could stammer your way through a health emergency and risk getting caught. You could pretend to go to the restroom and never return. Isn't leaving a date midway kind of rude?Ĭonsider the alternatives, says Babble. (No word on Android.) "Hell yeah," says Babble. "You can't put a price on freedom." It's available for the incredibly reasonable price of zero dollars in Apple's App Store for iPhone users. The Bad Date Rescue app even uses a fake voice on the other side, and if you're not sure exactly what to say, you can use a "repeat after me" script that walks you through the delicate task of phrasing your escape. The app combs through your address book and uses the caller's picture (if you have it), which pops up like a normal call when it comes through. Then it lets you specify the emergency: Your mom calls to tell you your sister just went into labor, for example, or your next-door neighbor rings to tell you your apartment's flooded. First, you'll be able to choose precisely when the call arrives, whether that be in 3 seconds, 1 minute, or 5 minutes. There are more than a few "fake phone call" apps already out there, says Andrew Liszewski at Gizmodo, but eHarmony's Bad Date Rescue app goes "beyond the call of duty" in a number of ways.
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